According to statistics, in the Zhengzhou wedding industry, the average consumption of each couple on the wedding day is 100,000 yuan, including ceremony, wedding banquet and drinks. According to this calculation, the 110,000 new couples who got married this year will drive the market consumption of tens of billions of yuan. If you count the entire industrial chain driven by marriage, such as wedding room, decoration, home appliances, honeymoon, gold jewelry, etc., it is a huge consumer figure.
As the spending power and aesthetic level of newcomers increase, so does the demand for wedding scale and quality. According to Pan Shuhui, president of the Municipal Wedding Association, from the wedding ceremony, the current market share is the wedding of 20,000 to 50,000 yuan, which has grown rapidly from 40% last year to 60% this year; High-end weddings with a total price of more than 50,000 yuan increased from 15% last year to 20% this year. The use of micro-movies, sand paintings and other personal means to show the love story of newcomers has been widely popular in the past two years. LED large screens, star-screen curtains, mirrored T-stages, and lighting dances that can create a fashionable atmosphere are favored by newcomers.
Affected by this, the wedding industry has also evolved from an initial inpidual workshop to a wedding company with a fixed professional team, providing a complete set of services from wedding planning, venue layout to on-site execution. Sign a formal contract with a new person.
When the standardized wedding company became the norm, an emerging business model wedding hall that provided weddings, weddings, wedding banquets and other one-stop services for newcomers came into being. Newcomers only need to inform the wedding time and the expected ceremony. The style and number of participants can be handed over to the hall to enjoy the convenience of one-stop shopping.
